Panel discussion 3

Digital storytelling

This panel will explore the evolving role of technology in museums and its impact on engagement, storytelling, and cultural heritage. It will highlight how storytelling methodologies are transforming museum culture, enhancing audience interaction, and shaping digital identities. The discussion will address how museums navigate societal changes and the importance of continuous professional development in a rapidly shifting technological landscape. The integration of AI, AR, VR, and other cutting-edge technologies will be explored, showcasing how these tools create immersive, interactive museum experiences. The panel will also introduce an innovative app designed to engage teenagers with interactive, curriculum-based storytelling, offering new ways to connect younger audiences with museum content.

Rašeljka Bilić Boras

Ministry of Culture and Media of Croatia

Rašeljka Bilić Boras has dedicated nearly twenty-five years to the cultural sector, with the past decade spent at the Ministry of Culture and Media of Croatia. In her role, she contributes to a variety of museum-related initiatives, focusing on strategic and policy-driven work that lays the groundwork for diverse museum projects. A strong advocate for lifelong learning and professional development, Rašeljka believes that workshops, education, and knowledge exchange are essential for the growth of individuals, society, and the museum sector. While her greatest passion lies in art, museology has become equally significant to her, as it fosters new encounters, continuous learning, and the creation of inclusive, welcoming spaces.

Draga Gajić

“KAS” Banja Luka

Draga Gajić is the Executive Director of Udruženje za kulturu, afirmaciju i savjetovanje “KAS” Banja Luka, a women-led organization dedicated to fostering cultural development, empowerment, and advocacy. Draga is the author of four books and numerous research papers about communication for development, digital storytelling, gender studies, women’s history, and women’s heritage, using art and culture as tools for peacebuilding and conflict prevention. As a former award-winning photographer, former museum professional, researcher, and museum aficionado, Draga is deeply committed to promoting the (digital) accessibility and inclusivity of museums, ensuring they are open and welcoming to all. Currently, Draga Gajić is a PhD student at the University of Novi Sad.

Kay Nag

BøthOfUs

Kay Nag is a digital transformation expert with extensive experience in capacity building, innovation, and digital storytelling. As a key contributor to BøthOfUs, Kay has worked with museums, startups, and global organizations to integrate AI, digital tools, and immersive storytelling into cultural and heritage spaces. With a background in EU-funded projects, UN collaborations, and impact-driven initiatives, Kay has supported institutions in leveraging technology for engagement, education, and inclusivity.
Kay has previously led training programs on digitalization, cybersecurity, and AI applications for diverse industries, including museums and creative spaces. Passionate about enhancing visitor experiences through innovative storytelling, Kay’s approach combines practical demonstrations, interactive learning, and strategic implementation.

Selma Rizvić

Faculty of Electrical Engineering, University of Sarajevo

Selma Rizvić is a professor of Computer Graphics at the Faculty of Electrical Engineering, University of Sarajevo, teaching for 23 years at undergraduate and graduate levels. She is also engaged at the Sarajevo School of Science and Technology, at first from 2005 to 2010 establishing computer graphics courses and a Digital Media Center laboratory, and since 2021 contributing to the Game Design and Development Program.

She founded the Laboratory for Computer Graphics – Sarajevo Graphics Group (SGG) in 2004 at the University of Sarajevo. SGG is a multidisciplinary research group specializing in the use of IT technologies for the presentation of cultural heritage, where computer graphics experts collaborate with archaeologists, historians, visual artists, writers, and film professionals to design and implement virtual cultural heritage applications, which have educational values and are also engaging, entertaining and attractive.

The unique expertise of the SGG/DIGI.BA is interactive digital storytelling, embedded in a number of virtual archaeology projects, resulted in major EU programs. From 2011-2015 they have been a partner in the FP7 NoE Virtual Museum Transnational Network V-MusT.net and from 2016-2019 in the Horizon 2020project iMARECULTURE. Presently they are coordinating the EACEA Creative Europe SHELeadersVR and StecakLand projects, and implementing several smaller local and regional projects.

Cristina Toma

Maps Museum in Bucharest

Cristina Toma is a museum professional with over 20 years of experience in cultural education, cultural management, and cultural projects. She began her career as a museum educator, working directly with the public for over 12 years, before taking on the role of manager at the Maps Museum in Bucharest. Cristina’s main interests lie in museum education and community engagement, and she is particularly passionate about integrating technology, such as augmented reality, into museum practices to enhance educational experiences. Her expertise has led her to actively participate in numerous national and international conferences and study groups on these topics, where she exchanges knowledge and best practices with fellow professionals. In 2024, Cristina was appointed as a counselor for cultural education by the Ministry of Culture in Romania, a role that resulted in a significant cultural education protocol between the Ministry of Culture and the Ministry of Education. As a trainer for museum education in Romania, Cristina leads talks and workshops, sharing her insights on the importance of accessible and engaging museum experiences. Her dedication to advancing museum education and community engagement continues to make a meaningful impact on the cultural sector.

Facilitator: Milena Milošević Micić

Homeland Museum of Knjaževac

Milena Milošević Micić, with an M.A. in art history, works as a museum advisor at the Homeland Museum of Knjaževac. For more than 20 years, she has been a dedicated activist, curator, educator, PR, project manager, and acting director of the museum, with the main goal of developing a new role for the museum in the local community. She believes museums are public spaces open for everyone, forums for open dialogues or debates, and places of unique values of common heritage. Her fields of expertise include museum studies, collection management, re-organization of the museum storages, access & inclusion, marketing in culture, cultural & educational tourism, heritage interpretation etc.

She is also a member of ICOM, SMА, BMN, BMAG, AAM, AAMC, Interpret Europe, and Bridging Ages. She was awarded by the ICOM’s National Committee of Serbia, as the best museum professional in Serbia in 2021. She is a licensed heritage interpreter (Interpret Europe) and a tourist guide.