SHIFT Consortium meets stakeholders and reviews use cases

The SHIFT Consortium held its second in-person meeting earlier this month in Knjaževac, Serbia. The thirteen consortium partners were hosted on 15th – 16th June by the Homeland Museum of Knjaževac, part of the Balkan Museum Network.

We had a great opportunity to take stock of all the progress that has already been made for the creation of tools that will help make cultural heritage more accessible and inclusive,” said Razvan Purcarea, from project coordinating partner SIMAVI.


SHIFT is funded by the European Commission’s Horizon Europe program. It brings together 13 leading research and industrial organisations and SMEs with a common vision: to strengthen the impact of cultural heritage assets. SHIFT will produce an array of tools taking advantage of the latest developments in fields such as Artificial Intelligence (AI), Machine Learning (ML), Haptics, and Auditory Synthesizers to increase the appeal of historical artefacts, improving their accessibility and usability for everyone through better content representation, enriched user experiences, inclusive design, training, and more engaging business models.

During the Knjaževac consortium meeting, partners had the opportunity to review use-case scenarios and functional requirements, engage with external stakeholders, and attend the opening of the Homeland Museum’s latest exhibition on the work of Bogdan Bogdanović titled “Eternal”.

SHIFT: MetamorphoSis of cultural Heritage Into augmented hypermedia assets For enhanced accessibiliTy and inclusion supports the adoption of digital transformation strategies and the uptake of tools within the creative and cultural industries (CCI). It is one of a cluster of six projects funded under HORIZON-CL2-2021-HERITAGE-01-04: Preserving and enhancing cultural heritage with advanced digital technologies. SHIFT is leveraging advances in Artificial Intelligence (AI) and Machine Learning (ML) to improve cultural heritage access for European citizens experiencing sensory impairment. It aims to enrich the experience of interacting with cultural assets through visual, auditory, and sensory modalities, e.g., using haptics. SHIFT is also developing tools and methodologies to enable contemporary description of cultural assets through language evolution models. Results are thematically clustered into visual-auditory-haptics components: Visual toolkit: using AI and ML algorithms will enable automatic transcription of the cultural heritage content. The toolkit will identify objects and actions, which assist in transcribing the historical depictions at economies of scale. Auditory toolkit: the toolkit will deliver an emotional response to the audience by using advances in auditory synthesizers. Human-like correspondence will minimise barriers for effective interaction by people with sensory impairments. Haptics toolkit: this will enable multi-sensory interaction with digital objects, through a novel approach which delivers haptic feedback emulating the feeling of touch in a digital object. IPR toolkit: To address the challenge of protecting the digital native content, SHIFT will adopt international standards on copyrights and digital protection of derivative copyrights.


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